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The key was to create a pack design that complements the existing brandy range with the promise of an innovative product. The packaging design had to be relevant to the broader alcohol category and its category codes.
The promise of an innovative product.
Torres and its unmistakable taste are not new to the world of brandy. Torres is a staple for many years so, true to its reputation, Torres opens a new door to new proposals in the world of mixology.
There was another challenge. Since cocktail consumption patterns can be very different from one country to another (United Kingdom, Russia, Spain, etc.), our proposal had to be relevant for all countries and adapt to individual tastes.
The brand promises consumers a unique experience, because for Torres it is above all about providing pleasure and emotion.
Putting emotion at the heart of Torres Smoked Barrel 10's proposition allows it to express a different personality and tone of voice.